annual marketing & web design
évoilà5 is one of the original meal kit services with physical locations across parts of Montreal and Quebec. Their objective was to grow awareness and subscriptions.
évoilà5 is very different from most meal kit services because it has actual store front locations where customers pick up their weekly meals, to some this may be an inconvenience but there are many reasons that make it a better option than home delivery. It is also very hard to speak to an actual customer service person for almost all meal kit services where as évoilà5 franchisees are easily accessible by phone or by visiting in-store.
After conducting our brand positioning process, which is used as the foundation for all communications, we established that people needed to see them as a truly local company with local franchise owner/operators ready to service them in person, we called them your personal “culinary concierge”. We informed people on the benefits of having your food bought locally, packed locally and ready for pick in your neighbourhood boutique location on a day and time of your choosing.