branding, print & illustration
Travel Buddeez is start-up company that creates fun travel packs full of activities for kids to enjoy and occupy their time during travel. Our clients wanted help with naming, logo design, overall brand design and design of activity pieces.
To be successful kids needed to embrace the brand in a positive way.
After conducting our brand positioning process, which is used as the foundation for all communications, we wanted a name and logo that was easy for kids to understand, the bright colours and artistic style was directed towards younger children. We endeavoured to simplify the graphics while making them easily recognizable in addition to ensuring instructions were easy to follow.