Creative Strategy, Direction & Production
Mucho Burrito is Canada’s leading fast-casual Mexican restaurant brand, known for its fresh ingredients, bold flavours, and handcrafted burritos made to order.
Following the launch of Mucho Burrito’s bold new brand platform, Love Mucho, we were brought on to help bring it to life across a wide range of campaigns — from limited-time offers to brand storytelling to in-store materials.
The challenge wasn’t just to create standout work, but to ensure every campaign — big or small — felt cohesive within the new Love Mucho world. Each execution needed to honour the new identity — complete with a refreshed colour palette, contemporary type system, and graphic style guide — while breaking through the saturated social ad space with work that felt as vibrant, flavourful, and layered as the food itself.
From crave-driven LTO launches to broader brand moments, each campaign leaned into bold composition, unexpected rhythm, and sensory-forward storytelling — capturing not just the food, but the feeling of loving it, and translating that emotion into dynamic, scroll-stopping digital content.
By balancing structure with creative freedom, we pushed the brand’s new guidelines just enough to keep things fresh without losing cohesion. The result was a versatile campaign system that allowed Love Mucho to show up consistently — yet never predictably — across paid, organic, in-store and social channels.
The result? Campaigns that not only amplified engagement and reach across paid and organic channels, but also re-energized Mucho Burrito’s position as a leader in Canada’s fast-casual landscape — proving that when you lead with flavour and heart, audiences really do Love Mucho.
