Creative Strategy, Direction & Production
Mucho Burrito is Canada’s leading fast-casual Mexican restaurant brand, known for its fresh ingredients, bold flavours, and handcrafted burritos made to order.
After leading Mucho Burrito’s bold “Love Mucho” brand relaunch, we were brought back to craft the next chapter — a creative campaign strategy designed to keep the love alive while introducing the brand’s new Modern Mexicana menu to a digital audience.
Our challenge was twofold: to honour the new identity — complete with refreshed colour palette, contemporary type system, and graphic style guide — while breaking through the saturated social ad space with work that felt as vibrant, flavourful, and layered as the food itself.
Through a series of dynamic videos and scroll-stopping motion graphics and music, we leaned into bold composition, unexpected rhythm, and sensorial storytelling to translate the in-store experience into an irresistible digital one. The creative struck a balance between structure and spontaneity — pushing brand guidelines to their creative edge without losing coherence.
The result? A campaign that not only amplified engagement and reach across paid and organic channels, but also re-energized Mucho Burrito’s position as a leader in Canada’s fast-casual landscape — proving that when you lead with flavour and heart, audiences really do Love Mucho.
