Red, White & Bloom is a Canadian cannabis company that is publicly owned and operates solely in the United States. The client wanted a logo that was boldly American and clearly incorporated a Cannabis visual.
RWB leadership was on the front lines working with select American state governments by providing studies and research that aided in the legalisation of cannabis for medicinal and recreational use.
Since the leadership of RWB was leading the charge for legalisation of cannabis we saw them as the torch bearers and what better symbol to represent their American operation. The Liberty torch stands for freedom and opportunity which are both at the essence of the RWB brand.