thalia wines

thalia, the muse.

branding, packaging & web design

client

Kolonaki Group is an importer and distributor of craft wines, beers, and spirits, premier foods and beverages, and curated lifestyle. Kolonaki Group wanted to rebrand one of their oldest and popular wines Thalia to suit a younger demographic.

challenge

Thalia wines have been around for decades, for younger generations they remember it as their parent’s wine.

solution

We needed to tap into the original Greek roots of this brand and bring forward a label design that would appeal to a younger demographic without alienating their older loyal customers. The website was also updated to have a more modern design that suited the clean, elegant design of the label.

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