branding, print & web design
VWD is one of Canada’s largest manufacturers of vinyl window and patio doors and have been supplying products across Canada and parts of the U.S. for over 30 years. After 30 years the brand had begun to age and needed to be reimagined for the future.
VWD is one of the few manufacturers that produce almost every aspect of their products in-house, they are seen as one of the most reliable companies in the industry because of their ability to control every aspect of their production line, warehousing, and distribution.
After careful review we determined that a complete overhaul of the brand was not required, we simply needed to modernize all their existing assets. We started with modernizing the logo and brand colours, then moved onto the brochures, website and displays. Not every rebrand will require a complete redesign, it’s important for an agency to recognize existing value in a brand and reshape it responsibly.