branding & packaging
Tutto Gourmet is the Canadian importer of the popular Italian food brand Pastore. The Pastore brand has been around for many years and its packaging is easily recognized, the client wanted to modernize the logo and packaging but not lose it recognizable qualities.
The logo was the only aspect of the old packaging that remained consistent on everything, all other aspects of the pack designs changed from product to product.
We modernized and refined the original Pastore logo and created a more consistent usage on all package designs. We added more colour and custom illustrations to create better visual impact while also giving the labels a more rustic look that would complement the heritage symbolism in the logo.